Registrations are closed.
We invite you to meet on Thursday, June 17 on the Vivatech Arena stage (and online) to attend the presentations of the 6 finalists.
Our grand jury will elect the idea that will win the #PoweredbyTweets 2021 grand prize and €100K in advertising credits to support the winning campaign.

This year Twitter is partnering with the best creative agencies to launch ideas for good.

Twitter provides a platform to reach the world’s most influential audience, when they’re most receptive. A place where everyone has a voice, ideas spread and movements start. A place to make positive change. This year we want to hear your ideas for good so we can work together to create something incredible. The winning idea will receive up to €100,000 in Twitter advertising credit with others finalists receiving €10,000 in Twitter advertising credit.

Enter by April, 30th

#1 Download Submission Template#2 Enter Now

Your Idea

We want you to submit one ‘idea for good’ that’s powered by Twitter. Your idea can be in support of an existing nonprofit organisation or support a good cause you feel passionately about.

Categories for entry:


Championing equal rights for everyone, everywhere.

Freedom of Expression and Civil Liberties

Championing the advancement of internet rights and freedom of speech.

Internet safety and education

Supporting online safety such as bullying and harassment.


Increase awareness and education to help mobilize people in the environmental movement worldwide.

Crisis and emergency response

Provide assistance during and aid emergencies when world crisis or natural disasters strike.

Don’t worry, if you have a nonprofit partner or good cause in mind that doesn’t fall under one of the above categories, we’d still love to hear your idea.

#PoweredByTweets Prize

Your idea will reach millions of people

The winning idea will receive 100,000 euros in Twitter advertising credit to promote their idea. The others finalists will receive 10,000 euros in Twitter advertising credit to promote alos their idea

Work alongside the Twitter team

You’ll get access to the minds and resources of Twitter to help you develop your idea and make it as successful as possible. You’ll get to work with:

Twitter Labs, our team of tech specialists will help turn your idea into a reality
Twitter Next, our creative and platform experts will help refine your idea
Twitter Advertising, our ad performance team will manage the promotional credit
Twitter Marketing, our PR and marketing team will ensure the campaign receives the attention it deserves

Create award winning work

Twitter will work with you to craft and submit entries into the industries most prestigious advertising awards such as Cannes Lions and D&AD. Twitter has become a core component of award success, over half of 2018 Cannes Lions submissions highlighted the use of Twitter in their award entries.


Mathilde DelhoumeLVMHGlobal Brand Officer@Mathilde2020

Bertrand CizeauBNP ParibasHead of Group Communications & Deputy Head of Company Engagement@BertrandCizeau

Béatrice MandineOrangeExecutive Vice President, Coms Brand & Engagement@BeaMandine

Anne-Cécile Mailfert Fondation des FemmesPresident@AnneCMailfert

Isabelle MusnikInfluenciaFounder and editor in chief@INfluencialemag

Dee WoodTwitterNext Lab Lead EMEA@mxdeewood

Alex JosephsonTwitterVP, Global Head of Twitter Next@ajos

Carlos CantuTwitterBusiness Marketing Director EMEA@galancantu

Ready to get started?

Our submissions template includes a keynote and powerpoint template that you need to use for your final submission. Once your idea is ready, you can submit your entry below.

#1 Download Submission Template#2 Enter Now

Key Dates

Ideas submission deadline:April 30th, 2021

Shortlisted ideas announced:May 18th, 2021

Live pitch & awards:June 16-19th, 2021